Our Story

At InstantChange, we understand the fast-paced challenges businesses face. By blending creativity with execution, we craft innovative marketing and commercial strategies tailored to your needs. Our results-driven approach ensures every step drives real impact. Let us be your partner in driving instant change and growth for your business.

Drive Growth and Transform Your Business with InstantChange

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Our Services

to achieve your goals

Fractional and Interim Leadership

Fractional CMO & CCO: Part-time Chief Marketing Officer and Chief Commercial Officer providing strategic commercial guidance.
Temporary Replacement: Interim marketing and sales leadership during leaves or transitions.
Proven result: Developed and executed the full commercial strategy, driving organizational professionalism, implementing a new company culture, elevating sales to the next level, and strengthening marketing with a newly built, high-performing team.

Business and Customer Management

B2C & B2B Management: Optimization of business-to-consumer and business-to-business relationships and operations.
Account & Portfolio Management: Managing customer accounts and portfolios to drive growth and satisfaction.
Proven result: Streamlined operations by closing non-core markets, focusing on growth from two core countries, strengthening existing relationships, and prioritizing high-value customers. This approach created the time and space for successful integration.

05

Branding, Innovation and Market Insights

Brand Development: Build strong, authentic brands that resonate with customers. We help define brand strategy, positioning, and messaging to create a lasting impact.
Innovation Strategy & Implementation: Identify new opportunities and turn them into tangible, innovative solutions. We drive growth by helping brands innovate and adapt to a changing market.
.Market Insights for Growth: Gather and analyze market and customer data to deliver strategic insights that form the foundation for decision-making and innovation.
Proven result: Executed a complete rebranding of a fashion brand, aligning it with their ambitions to become a globally recognized name. This transformation was embedded across the entire organization, with the new logo even incorporated into product design to reflect their elevated identity.

Strategic and Digital Transformation Consulting

Strategic Consulting: Advice on product, market, and customer strategies, as well as strategic planning and business alliances.
Digital Transformation: Expertise in e-commerce and omni-channel strategies to help businesses navigate digital changes.
Proven result: Successfully executed a complete migration of a fashion scale-up’s website, driving over 50% year-on-year growth and significantly enhancing digital performance.

Project and Program Implementation

Project Management: Leading projects and implementing programs to achieve business objectives.
Program Implementation: Ensuring successful execution of business initiatives.
Proven result: Completely managed the migration from the existing platform to a new, data-driven platform, combined with a refreshed look and feel without any delay.

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Omnichannel Strategy and Execution

Tailored Omnichannel strategies: We craft and implement customized omnichannel strategies that align and integrate clients digital and physical touchpoints, enhancing customer engagement and driving cross-channel sales.
Channel Integration: We ensure consistent brand messaging across all touchpoints, optimizing the customer journey to improve client retention and satisfaction.
Proven result: Created a unified marketing approach that synced product launches across digital, retail, and partner channels. This resulted in a boost in launch sales and consistent brand visibility across platforms.

Let’s create impactful change together.
Reach out today and let’s talk!

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Meet the Team

Discover the passionate professionals driving your success.

Offer van der Heijde

Professional focus:
Offer van der Heijde is an international commercial leader with over 20 years of experience driving transformative change in marketing, sales, and e-commerce. Known for his customer-centric and data-driven approach, he thrives in dynamic environments, ranging from startups and scale-ups to corporate organizations.

Expertise and achievements:
Offer specializes in developing and executing both marketing and commercial strategies, crafting product and market approaches that deliver tangible results. With a proven track record in team leadership and project implementation, he consistently drives double-digit growth, enhances customer engagement, and navigates organizations through digital and strategic transformations.

Personal:
Passionate about creating meaningful impact, Offer is committed to helping businesses achieve sustainable success while fostering innovation. Outside of work, he enjoys spending time with his kids, engaging in outdoor activities, and pursuing sports. Looking ahead, he aims to continue leveraging his expertise in impactful roles while growing personally and professionally.

The Board Whisperers Network

Who Are The Board Whisperers:

A network of entrepreneurs. A melting pot of different backgrounds, experience and expertise.

Our Expertise:

Each board whisperer is skilled in guiding founders, executive teams and boards through a transition.

What triggers a Transition:

Transition could be sparked by: a new vision, a change of team, a desire to become a more responsible & transparent business, a commitment to change culture, accelerate innovation or to establish a new style of leadership making decisions in a more open and inclusive way.

Michael Vinke

Fouder Lofty Manner

"His extensive expertise in marketing and sales, across various organizational levels and sizes, enables him to approach topics from diverse perspectives, ensuring decisions are made in the best interest of all parties."

Martin Schiere

Marketing strategy, branding and strategy lead.

"Had the pleasure to have worked with Offer. During our cooperation I found Offer's nuanced, structured strategy thinking a breath of fresh air. Honest, critical, smart beyond the cliche's and platitudes."

Get in Touch

Buitenplaats Leyduin

Vogelenzang, The Netherlands

Offer van der Heijde

+31 6 13714629

offer@instantchange.nl

VAT no. : NL003723685B20

CoC no. : 82743258